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Seasonal scents, free-from formulation are upscale brand's hallmarks.
November 15, 2017
By: Christine Esposito
Editor-in-Chief
Procter & Gamble has acquired natural deodorant start-up Native. The San Francisco-based company sells deodorants for men and women that are free of alumimm, parabens, talc and phthalates at a price point much higher than mass market competitors; individual deodorants are $12 each while a sample pack of three deodorants is $30 on the brand’s website. The firm touts seasonal offerings like pumpkin spice latte in addition permanent scents that include Lavendar & Rose, best-selling Co...
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